"What can I do to help Climate Change?"
That is a question that arises when I faced with environmental issues, especially those that occur in the area around where I live. Based on my curiosity, I raised this theme for my final project as a Visual Communication Design student.
That is a question that arises when I faced with environmental issues, especially those that occur in the area around where I live. Based on my curiosity, I raised this theme for my final project as a Visual Communication Design student.
The problems of climate change and nature conservation are getting worse. This is related to people's irresponsible lifestyle consumption, especially for dormitory students. From my analysis, dormitory students actually already know about this problem, but find it difficult to make changes due to internal and external factors. From here, I think there is a need for appropriate visual communication design to campaign this issue to dormitory students.
CAMPAIGN MEDIA
Social Media Content
Social Media Content
Target Audience : Indonesian teenagers in sub urban areas,
age 18-25 years old, managing their own finances and daily consumption at dormitory.
Media Channel: Instagram, chosen based on the results of target audience research where Instagram is the social media that is mostly used by the target audience.
Content type: Comic, Illustration, Article, Motion.
Media Channel: Instagram, chosen based on the results of target audience research where Instagram is the social media that is mostly used by the target audience.
Content type: Comic, Illustration, Article, Motion.
The “Klub Tanda Tanya*” (*Question Mark Club) is a club consisting of three fictional dorm student characters. I made this club because I discovered that dorm students (age range 18-25 years) had an interest in fictional characters, so I had the idea to use this as an approach to convey the main messages.
Meet Nala, Biru, and Tama!
I made their personality matched to my target audience. As the campaign communicator, they are not positioned as someone who knows everything, but together encourage the audience to understand the problem by asking questions or reflecting together. This is because I found that the problems experienced by each dorm students are different so the solution shouldn't be general, but very personalize and relevant to each individual.
ABOUT THE CAMPAIGN TAGLINE "BERTINDAK DENGAN SADAR*"
(*ACT WITH MINDFULNESS)
By being mindful, a person not only thinks about their actions for themselves, but also about their overall impact. These things are interrelated because our lifestyle starts from small choices which then become daily habits.
SKETCH AND EXPLORATION
erI was interested in bringing out the strokes and sweep of traditional print because of the sense of closeness to the audience aged 18-25 years in 2023.
The colors I use tend to be solid, bright and pop to attract the attention of a teenage audience. With a simple, firm and straightforward form because it is inspired by the plakatstil art style, which prioritizes direct information rather than decoration.
My layout tend to have a border, middle focus composition, some times like comic sequene, and even free composition without direction. I combinate and explores it to maintain the dynamic flow of the visual communication .
CONTENT BREAK DOWN
How "Klub Tanda Tanya" encourage audience to act mindfully
How "Klub Tanda Tanya" encourage audience to act mindfully
"Klub Tanda Tanya" encourages the audience to being more aware by doing a journal about their daily lives and what can they learn from what has happened to them. Not only related to environment, but also their own values as individual.
